Management

"We're big enough to do the job & small enough to care!"


Mel Korey
VP Creative Director & Co-Founder
 
Mel Korey is one of the pioneers of television direct response. He co-founded Ronco TeleProducts Inc. with Ron Popeil in 1964. Ronco made its first impact with the “legendary” Veg-O-Matic, driving sales exclusively through television commercials produced by the company. With over 40 year’s experience, Mel specializes in writing, directing, and overseeing commercial production.

 
Steve Korey
President  & Co-Founder
 
Steve Korey joined Ronco in the mid 1970’s.  His expertise in negotiating and placing television media buys maintained Ronco’s listing among the country’s top 50 spot television advertisers.

In 1983, brothers Steve and Mel became partners to create Vista Advertising (Vista/ACI), a unique direct response company.  Using their skills, Mel in television commercial production and Steve in media planning and strategy, they created Vista to specialize in television lead generation for a variety of companies.

 
Pat Dower
Executive VP Media Strategies
Pat@vistaaci.com
 
Pat has spent her entire career in television; at the rep end, station, media buying, and supervising. She has been instrumental in establishing DR departments for four major agencies whose clients include Jenny Craig, Bailey’s Total Fitness, 1-800-Dentisit and Oreck Vacuum. Currently she negotiates local broadcast stations, national/local cable and syndication for Vista/ACI.

 
Mary Ann Adler
Chief Financial Officer/ Director of Operations
Maryann@vistaaci.com

With more than 30 years experience Mary Ann is the CFO of Vista/ACI. She joined Ronco in 1972 and has been the Corporate Controller of Vista/ACI since its inception 1984. She has a strong background in administration, finance, and management. She is responsible for overseeing the company’s financial management and administration.
 

Nancy Mollencopf
Senior Account Executive/Media Buyer
Nancy@vistaaci.com

Nancy is a Senior Account Executive specializing in client management, promotions development, and administrative operations. Nancy’s background includes print ads and she has worked specifically in DRTV since 1977 when she joined Ronco. She specializes in campaign management and media buying.

 
Holly Abbott
Account Executive/ Promotional Services Planner
Holly@vistaaci.com

Holly is an Account Executive and Promotional Services Planner for Vista/ACI. Joining the company in 2000 her responsibilities include creative development, as well as, aligning the company’s resource services to support Vista/ACI’s relationships with clients, stations, agencies, and advertisers.

 
Tina Phillips
President Phillips Marketing Group, Associate
Tina@pdmg.tv

Tina has been involved in the direct marketing business for over three decades specializing in DRTV across a wide range of products and services.  In 1993 Tina formed The Phillips Direct Marketing Group and is passionate about developing profitable long term DRTV campaigns through creative development/production and effective media buying.  Tina has partnered with VISTA/ACI on specific programs for over seventeen years.
 
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